showit website design studio
Wellness Website Design for Fitness + Health Coaches
Looking for wellness website design that feels as grounded as your work? I design and customize Showit websites for health coaches, fitness trainers, and wellness brands who want a site that builds trust, is easy to update, and connects with the booking and client tools they already use. With 15 years as a brand photographer for women-owned businesses, I know how to pair your imagery, your words, and your layout so the right clients feel at home the moment they land.
about your designer
I'M MISTI DAVIS
Showit website designer + former professional photographer.
OVER 15 YEARS
photographing and building brands for women-owned businesses.
BASED IN COLORADO
Designing wellness websites nationwide.
Your clients come to you when they're ready for change, but before they ever book a session, they're deciding whether they can trust you. If your inquiries are mostly price shoppers, your best clients all come from referrals, or people visit your site and leave without booking a discovery call, your website may not be doing its job.
Wellness is personal. People want to feel safe, understood, and confident that you can help before they reach out. A website that's pretty but vague makes them work too hard to figure that out.
We'll focus on the people you want to work with, what they need to hear, and how your website can guide them from "she gets me" to "I'm booking a call."
Most wellness websites don't have a design problem. They have a clarity problem.
A Beautiful Website Isn't Booking Clients on Its Own
Everything is built in Showit, so you can update your offerings, swap images, change pricing, or publish a blog post without emailing a designer every time your practice grows.
A calming aesthetic matters, but your website also needs to guide people somewhere. I think through the flow, messaging, images, and calls to action so your site feels good and makes booking the obvious next step.
Discovery calls, intake forms, programs, memberships, email lists: your website should work with the systems you already use to run your practice, not create more work for you.
Yours to update
Strategy before pretty
Built for your practice
WHY WELLNESS BRANDS CHOOSE ME
The Website Experiences
SHOWIT WEBSITE DESIGN FOR WELLNESS BRANDS
- Template built around your brand
- Up to 3 additional page designs
- Blog design + setup
- Copy review + messaging guidance
- Customized Showit template
- Up to 5 pages
- Strategy Kickoff Call
- Brand styling + content integration
- Mobile optimization + SEO setup
- 2 rounds of revisions
- Homepage refresh
- New canvas design
- Existing page updates
- Content updates
- Email opt-in integration
- Basic SEO improvements
1 Day Refresh
Finish or Fix Your Showit Template
Website in a Week
Fast-Track Showit Website Design
The Elevated
Semi-Custom Showit Website Design
timeline:
timeline:
timeline:
1 Day (7 Hours)
starting at:
$850
1 Week
starting at:
starting at:
4 Weeks
$1650
$2950
most popular
split over 3 payments
split over 3 payments
split over 2 payments
Health Coach
Showit Website Design for wellness brands Ready to Grow
Nutritionist or Dietitian
Yoga or Pilates Instructor
Wellness Brand or Studio
Personal Trainer and Fitness Coach
This might be a fit if you’re a:
…who has outgrown a DIY website or a template that no longer reflects your work.
A few wellness websites
I've designed
featured WORK
colleen, u strong fitness
“Everything on my website is so perfect. I’m so proud to share it.”
WHAT clients ARE SAYING
u strong website design
Wellness clients are rarely just buying a service. They're choosing a person. After 15 years of photographing women-owned businesses, I've seen how much the right images and words can change the way someone feels about a brand before they've ever met the owner.
I know the moment that matters most: someone lands on your site, feels drawn to you, and then needs to quickly understand what you offer, who it's for, and how to take the next step. If your programs, services, and packages are hard to find or hard to tell apart, that feeling fades fast.
I know the practical details, too. Your booking link should be easy to find on every page. Your mobile site needs as much care as desktop, because that's where most people will find you. And your blog should answer the questions your ideal clients are already searching.
That's the lens I bring to every wellness website: calm on the surface, and thoughtfully built underneath to turn interest into booked calls.
What I've Learned About Building Trusted Brands
I'll walk you through your new site with a recorded tutorial and give you access to a library of simple how-to videos for future updates. You'll also have post-launch support, so you're never left figuring things out on your own.
The Handover
Your booking calendar, intake forms, email list, and client tools connected where they need to go.
connected CLIENT EXPERIENCE
Need more pages, a blog, or an email opt-in for a freebie? Add exactly what your business needs.
add on's
Page titles, descriptions, image alt text, and the basics your site needs to be found by people searching for your kind of help.
seo foundations
Your services, programs, and packages organized so visitors can quickly see what fits them and how to get started.
offers that are easy to understand
Every page thoughtfully adjusted for the phone screen, where most potential clients will find you first.
MOBILE FIRST DETAILS
Built around your goals, your ideal clients, and the programs or services you want to fill.
a strategic design
Thoughtful design, strategic details, and the support you need from start to launch.
What’s Included in My Wellness Website
Design
We’ll kick things off with strategy, then I’ll customize your site around your brand, content, and goals. You’ll have an opportunity to review and request revisions along the way.
You’ll complete your questionnaire and gather your copy, images, branding, and Showit template before your project begins.
We’ll start with the service that best fits where your website is now and what you need next.
Simple and Guided From Start to Launch
Once your design is approved, I'll optimize it for mobile, set up the SEO foundations, connect your booking and client tools, and get everything ready to launch.
Choose Your Website Experience
get everything ready
design + Refine
optimize + launch
THE SHOWIT WEBSITE DESIGN PROCESS
Jessica, hot girl health club
“My new website finally feels like me! Misti was so great to work with and helped it not feel overhwelming.”
WHAT clients ARE SAYING
Not at all. I also design websites for photographers, coaches, and other creative businesses. Wellness brands are a natural fit because of my background photographing women-owned businesses. I understand how much trust your website needs to build before someone reaches out.
Do you only work with wellness businesses?
Absolutely. That's exactly what the 1-Day Refresh is for. In one focused, seven-hour VIP day, I'll refine your design, update your content, and improve the flow of your site so it feels more polished and aligned with where your practice is now.
I already have a Showit site. Can you just improve it?
Yes. Whether you use Practice Better, Acuity, Calendly, HoneyBook, Kajabi, or Flodesk, your Showit website can link to or embed the tools you already use, from discovery call scheduling to intake forms and email opt-ins.
Can my website connect to my booking and client tools?
Yes. I can move your existing website over to Showit and make the transition as seamless as possible. If you have blog posts or pages that are already bringing in Google traffic, I’ll also help plan the necessary redirects so you can preserve as much of that existing SEO value as possible.
Can you move my site from Squarespace, Wix, or WordPress?
Yes. Both Website in a Week and The Elevated Semi-Custom Website begin with a Showit template. Website in a Week is a more plug-and-play option, while The Elevated Semi-Custom Website uses the template as a starting point and completely customizes it to reflect your brand, content, and goals.
Do I need to buy a Showit template first?
Absolutely. That’s one of the biggest reasons I design in Showit. You’ll be able to easily swap photos, update pricing, change text, or publish a blog post without needing to call a designer every time you want to make a small update.
Can I update my website myself?
Website in a Week is designed and launched in just one week once your copy and images are ready to go. The 1-Day Refresh is completed in one focused, seven-hour design day. Our Elevated Semi-Custom Website Design is thoughtfully designed and launched within four weeks.
How long does it take to build my website?
Website in a Week begins at $1,650, The Elevated Semi-Custom Website begins at $2,950, and a 1-Day Refresh begins at $850. Additional pages and custom features can be added à la carte, so you're only investing in what your practice actually needs.
How much does a wellness website cost?
Frequently Asked Questions
Showit gives you the design freedom to create a calm, custom-looking website without code. You can easily update your services, images, and text yourself, WordPress powers the blog behind the scenes, and I design the mobile version separately so your site feels intentional on every screen.
Why is Showit a good platform for wellness businesses?
Because your website has to build trust before anyone books a call, and I've spent 15 years helping women-owned businesses do exactly that. As a brand photographer, I learned which images make people feel connected to a business owner, how to show the real person behind the brand, and how visuals and words work together to build confidence. That experience shapes every wellness and fitness website I design: which photo should lead, how to make your offers clear, and how to guide someone from "she gets me" to "I'm ready to book."
Why hire a website designer who used to be a brand photographer?
For 15 years, I was the one behind the camera, photographing women-owned brands and helping them show up with confidence. Now I design Showit websites, and that experience shapes how I approach every site: which image should lead, where the words need to go, and how to guide someone from "I feel drawn to her" to "How do I book?"
I know what it's like to run a small business and need a website that feels beautiful without making everything behind the scenes more complicated. That's why I design in Showit, so your site is easy to manage, easy to update, and built to support your practice long after launch.
I'm based in Crested Butte, Colorado, where I live with my family and get to balance design work with the slower pace of mountain life.
Showit website designer for wellness brands and creative businesses
misti davis
read the post —
5 Things Your Website Should Be Doing
read the post —
How to Choose a Showit Template
read the post —
Why Showit Is My Preferred Website Platform
read the post —
What 15 Years as a Brand Photographer Taught Me About Website Design
Blog
latest posts from the
thank you! we'll be in touch soon!
Tell me a little about your wellness business, where your current website is falling short, and what you'd love your new site to do for you. If you have a launch date or a new program you're planning around, include that below. I'll get back to you within 1–2 business days.