Since Colleen was starting from scratch, we began with strategy: which pages her program actually needed, what her audience needed to understand, and how to guide women from curious to ready to join. From there, we built out her home page, about page, college and personal training pages as well as her contact page, using her existing brand colors and logo to create a site that feels strong, supportive, and approachable.
Colleen wanted to launch as quickly as possible, so I also helped shape her website copy. Together, we clarified her story, explained how the program works, and highlighted the confidence and strength women gain along the way. The result is a website that tells the U Strong story clearly, connects with women at every stage of life, and gives Colleen a solid foundation to grow her fitness program online.
Details & Inspiration
