Short answer: The real Showit website cost comes in three separate pieces. The Showit subscription starts at $22 a month. A template runs about $200 to $600, one time. A designer runs anywhere from around $850 for a one-day refresh to $3,500+ for a fully custom build. If you’re doing it yourself with a template, your first year lands somewhere around $500. If you’re hiring me, most clients land between $850 and $2,950 plus their subscription.

What You’re Paying For	Cost	How Often
Showit Subscription	$22 – $39 per month	Ongoing paid to Showit
Template	$200 – $600	One time
Designer	$850 – $3,500+	One time
Domain	$12 – $20	Yearly

Here’s what each piece actually covers.

Is Showit free?

No, but you can build your entire site before you pay anything. Showit gives you a 14-day free trial with no credit card required. The one catch is that during the trial you can’t connect your domain or get into the blogging features — so you can design the whole thing and only start paying when you’re ready to go live.

How much is Showit per month?

There are three standard plans, and paying annually saves you about 20 percent:

• Showit (no blog) — $22/mo billed annually ($259/year), or $27/mo month to month
• Showit + Basic Starter Blog — $27/mo annually ($326/year), or $34/mo monthly. This one includes a WordPress blog with a set of pre-installed plugins, and you can’t add others
• Showit + Advanced Blog — $39/mo annually ($470/year), or $49/mo monthly. This unlocks any WordPress plugins you want, unlimited WordPress users, and design backups every ten minutes

If your blog gets serious traffic, there are higher-bandwidth plans starting at $63/mo annually for up to 100K blog visits a month, but most people reading this won’t need them.

Which one do you actually need?

If you’re a photographer or service provider who wants a portfolio and services pages and no blog, the base plan is plenty. If you plan to blog for SEO — and if you want to be found on Google, you should — go with one of the blog plans. I usually steer clients to Advanced if SEO is a priority, because plugin access matters, and because Showit will migrate your existing blog over from WordPress or Squarespace for free on that plan, including posts, images, comments and plugins.

What does a Showit template cost?

Templates typically run $200 to $600, paid once, and you own it permanently. Showit’s own Design Market sells them, and so do independent template shops.

Here’s the part people don’t expect: the Showit designer opens blank. There’s no starter theme. So you’re choosing between buying a template or having something built from scratch, and that choice is most of what drives the price difference below.

One thing I’d tell you as a former brand photographer: pick your template based on the photos you actually have. Plenty of gorgeous templates need forty lifestyle images to look like the demo. If you’ve got twelve solid photos, a template built around fewer, larger images will look better and cost you less in the long run.

What does a Showit designer cost?

This is the number most designers won’t put on their site, so here’s mine.

1 Day Refresh — $850. Seven hours, one day, focused on the site you already have. This is for you if your site is built but not working: the template doesn’t look like the demo, the photos don’t fit, the homepage isn’t saying the right thing. You come in with a list, we work through it, and it’s done that day.

Website in a Week — $1,650. A customized Showit template, up to five pages, built in a week. Home, about, services, portfolio, contact. You buy the template, I make it yours. This is my most popular option and the fastest path from “my website embarrasses me” to “it’s finished.”

The Elevated — $2,950. A semi-custom build, up to eight pages with a blog, over four weeks. More pages, more custom design work, more room for strategy on structure and messaging.

Fully custom — from $3,500. Designed from nothing, no template underneath.

The subscription is separate on all of these. You pay Showit directly, and you’d pay it whether you hired me or not.

How much does a one-page website cost?

If you genuinely only need one page — a link-in-bio landing page, a single-service site, a coming-soon page — a template plus a day of work gets you there. That’s the Refresh territory, around $850 plus your template and subscription. Below that, you’re realistically doing it yourself.

Be honest with yourself about whether one page is enough, though. A single page can’t rank for more than one thing in Google. If you offer three services and want to be found for all three, you need separate pages for them.

What pushes the price up

The quote changes based on:

• Page count. Every extra page is design time.
• A blog. It needs a WordPress theme designed to match, plus a higher subscription plan.
• Email integration. Freebie downloads, opt-in forms, tagging in your email platform.
• Copywriting. If your words aren’t written, that’s a separate project or a separate hire.
• A rushed timeline. Squeezing a build into a smaller window costs more.
• Custom design from scratch. No template underneath means more hours.

What doesn’t change the price: how “techy” you are. That’s my job, not yours.

Which one fits you right now?

Your site exists and mostly works, but a few things are off. One focused day fixes it. That’s the Refresh.

You have no site, or one you can’t stand, and you want it done quickly. Website in a Week.

You’ve got multiple services, you’re blogging, and your site needs to carry more weight. The Elevated.

Still not sure? Take the two-minute quiz and I’ll tell you which one I’d recommend for your situation.